The best and the worst of Stubby Holders, Helping Ugly Drinks Feel Sexy™
With the love of our lives, the common stubby cooler, holder or Koozie, we are endevouring to find out more about where this humble item came from. This is part 1 of the adventure as we delve into the murky depths of an ice cold beer. :)
Known as the Beer Koozie in the USA, the stubby holder has origins from a company who trademarked the name Koozie in 1979 in Texas. Origionally designed as a drink cooler out of syrofoam, over the year stubby holders or koozies have developed into using other materials. The most common material currently is Neoprene, commonly know as wetsuit rubber. This rubber, is a synthetic material and as such is able to have ink inpregnated into it using a process called heat sublimation. Using specially designed inks, to deal with the temperature change, the result is the ability to print full colour images onto what was original white wesuit rubber.
The idea behind the stubby cooler, is to keep the drink insulated. The first developer saw a niche for a product to be used in warmer climates and as such the koozie is now common in many western countries with warm climates. Because of the simplicity of the design, cycinder with a base, the stubby holder has become a bit of a cult item of most Australian Men. They are found in their favourite drinking locations, be it their local bar or shed out the back, but the real growth has come with companies realising the advertising potential of the space.
This is the racist stubby cooler (please note we were not the company that printed it) but shows that even some of those in the police force can be doing the worng thing. It was targetted at the Sudanese community, where the image of a mudfish is a racial slur for the Sudanese.
We don't print Racist Stubby Holders, that is part of our policy as no one should be subject to this. The Sunshine Police might be in a bit of trouble over this, read the full article here.
I was thinking that some people think that price is the only deciding factor in the stubby holder or cooler. I have been thinking about this as for those of us in the industry who make them localling in Australia this is the main point of contention. What dawned on me is that because our quality is better, the our stubbies have a longer life. So if your looking at getting 100 stubbies for your business, then think about this. From us they are $3.70 each and delivered in 2 weeks. From China they are 1/3 less and take 8 weeks to arrive. Thats not the decider though. If you took the fact we double stitch the seams, overlock top and bottom and use a superior glue in the base. Whats this all mean. We cant be sure of the exact percentage longer our would last but, after apply the dog test, we found we still have stubbies of ours in the backyard with a base in them from 1 year ago. Compare this to a heat taped seam.... the stubby would not be recognisable. So if your looking for the investment value, then our stubbies will last easily longer than twice that of any off shore stubby holder. We cant obviously prove this without funding from the CSIRO, but if your spending money on your business for promotional items, your best going with quality. This will give your logo a longer life in the house or office of the recipient.
To overlock or not to overlock? With the new rubber we have been using we have been swayed int he argument for overlocking. Previously we thought it a waste of time, but wioth the polish that is achieved on a finished stubby holder with overlocking, you would be swayed too into liking the new and improved Soupcan.
Needless to say its better to see one in the flesh, but i have a few examples here of our stubbies that are lookign very nice.
We are always happy to send you out a sample so if you are looking to see the style and feel the quality of Australian Made stubby coolers, then email us or give us a call.