The best and the worst of Stubby Holders, Helping Ugly Drinks Feel Sexy™
QR Code Stubby Holders
What about using your stubby holders for a promotion. With the new QR codes its easy. Now if your not sure what a QR is, it stands for quick Response. These cades can be read by an iPhone or Android phone and will display the information in the QR code immediately. Now the real trick is how to use them.
Because you can load them with a specific URL, its easy to create a promotion where the entrant must go to this url, forcing them to use the QR code as part of the entry process.
We have used them on stubby holders and other promotional items. Heinekin have done so on their bottles, and Coopers I have seen use them as well for a promotion. Not only can they be hand for promotions but even just info. QR codes can have a phone number, SMS or just plain text loaded into them. This gives you all kinds of possibilities when using them.
So next time you want your promotional stubby holders for a sporting club or business function, then think about the added leverage a simple code on the back of your stubby, can add to your campaign.
For further promotional and branding ideas, see The Brandologist.