Promotional Items With a Twist

Promotional items are very popular and the main reason is the search people have to give brand awareness and longevity. Most people opt for the simple mouse mat or pens and only occasionally think about something different. There is a multitude of items out there and as technology helps create more ways of advertising there becomes even more items.

When choosing an item maybe think how you can combine items or introduce technologies. A pen that has a highlighted on the end or maybe a stubby holder that talks. These are just simple ways to help your logo associated promo item cut through and get some impact. While you might have a budget of only a few dollars per unit, there is plenty out there and most promotional companies are more than willing to help you find the right fit for your demographic.

Recently we did some pens for a client. Okay so this is might be seen as contrary to what we have been saying, but with a little ingenuity we managed to give it the edge we needed. Simply by ordering the pens without lids and then finding a lid that was for a different pen, we were able to create an item that drew the attention for the user. This was one simple way of making a small change for a large impact.

This strategy is pretty common in marketing. Newspaper ads with an interesting image to draw in the viewer. Magazine ads that have something stuck into them so the reader stops on the page. These are small changes that can make a world of difference. Remember, our only limited by your creativity.

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History of the Stubby Holder part 1

With the love of our lives, the common stubby cooler, holder or Koozie, we are endevouring to find out more about where this humble item came from. This is part 1 of the adventure as we delve into the murky depths of an ice cold beer. ūüôā

Known as the Beer Koozie in the USA, the stubby holder has origins from a company who trademarked the name Koozie in 1979 in Texas. Originally designed as a drink cooler out of styrofoam, over the year stubby holders or koozies have developed into using other materials. The most common material currently is Neoprene, commonly know as wet suit rubber. This rubber, is a synthetic material and as such is able to have ink impregnated into it using a process called heat sublimation. Using specially designed inks, to deal with the temperature change, the result is the ability to print full colour images onto what was original white wet suit rubber.

The idea behind the stubby cooler, is to keep the drink insulated. The first developer saw a niche for a product to be used in warmer climates and as such the koozie is now common in many western countries with warm climates. Because of the simplicity of the design, cylinder with a base, the stubby holder has become a bit of a cult item of most Australian Men. They are found in their favourite drinking locations, be it their local bar or shed out the back, but the real growth has come with companies realising the advertising potential of the space.

Win Band Stubby Holders

Win Band Stubby Holders top help promote your band. Simply Like our page Facebook page, and then share this post to be in the chance to win.