QR Code Stubby Holders

What about using your stubby holders for a promotion. With the new QR codes its easy. Now if your not sure what a QR is, it stands for quick Response. These codes can be read by an iPhone or Android phone and will display the information in the QR code immediately. Now the real trick is how to use them.
Because you can load them with a specific URL, its easy to create a promotion where the entrant must go to this URL, forcing them to use the QR code as part of the entry process.

We have used them on stubby holders and other promotional items. Heineken have done so on their bottles, and Coopers I have seen use them as well for a promotion. Not only can they be hand for promotions but even just info. QR codes can have a phone number, SMS or just plain text loaded into them. This gives you all kinds of possibilities when using them.

So next time you want your promotional stubby holders for a sporting club or business function, then think about the added leverage a simple code on the back of your stubby, can add to your campaign.

For further promotional and branding ideas, see The Brandologist.

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History of the Stubby Holder part 1

With the love of our lives, the common stubby cooler, holder or Koozie, we are endevouring to find out more about where this humble item came from. This is part 1 of the adventure as we delve into the murky depths of an ice cold beer. ūüôā

Known as the Beer Koozie in the USA, the stubby holder has origins from a company who trademarked the name Koozie in 1979 in Texas. Originally designed as a drink cooler out of styrofoam, over the year stubby holders or koozies have developed into using other materials. The most common material currently is Neoprene, commonly know as wet suit rubber. This rubber, is a synthetic material and as such is able to have ink impregnated into it using a process called heat sublimation. Using specially designed inks, to deal with the temperature change, the result is the ability to print full colour images onto what was original white wet suit rubber.

The idea behind the stubby cooler, is to keep the drink insulated. The first developer saw a niche for a product to be used in warmer climates and as such the koozie is now common in many western countries with warm climates. Because of the simplicity of the design, cylinder with a base, the stubby holder has become a bit of a cult item of most Australian Men. They are found in their favourite drinking locations, be it their local bar or shed out the back, but the real growth has come with companies realising the advertising potential of the space.

Win Band Stubby Holders

Win Band Stubby Holders top help promote your band. Simply Like our page Facebook page, and then share this post to be in the chance to win.