Stubby Holder Review – Darwin Stubby

Darwin Stubbie Review
Here is an example of how a colour design along with sublimation printing can look great on a stubby holder. This Darwin stubby holder shows how you can take the attractions and make them look cool. Not that Darwin needs any help, we think they have an estimates population of stubby holders in the millions 🙂

Soupcan® Rates this 7 out of 10 Cans. Cartoons are a great way of using the process and we think its best that you find a good quality one, done by an illustrator. This is the same when talking about logos on stubby holders. Don’t use a low res version, it’s not hard to find the best possible logo and send it to us. Its makes for a much better product in the end.

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History of the Stubby Holder part 1

With the love of our lives, the common stubby cooler, holder or Koozie, we are endevouring to find out more about where this humble item came from. This is part 1 of the adventure as we delve into the murky depths of an ice cold beer. 🙂

Known as the Beer Koozie in the USA, the stubby holder has origins from a company who trademarked the name Koozie in 1979 in Texas. Originally designed as a drink cooler out of styrofoam, over the year stubby holders or koozies have developed into using other materials. The most common material currently is Neoprene, commonly know as wet suit rubber. This rubber, is a synthetic material and as such is able to have ink impregnated into it using a process called heat sublimation. Using specially designed inks, to deal with the temperature change, the result is the ability to print full colour images onto what was original white wet suit rubber.

The idea behind the stubby cooler, is to keep the drink insulated. The first developer saw a niche for a product to be used in warmer climates and as such the koozie is now common in many western countries with warm climates. Because of the simplicity of the design, cylinder with a base, the stubby holder has become a bit of a cult item of most Australian Men. They are found in their favourite drinking locations, be it their local bar or shed out the back, but the real growth has come with companies realising the advertising potential of the space.

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